For those of us who don’t live and shop in San Francisco we’re still offered plastic bags when we shop. Let me correct that. Often the checker doesn’t offer a bag — s/he presumes to put my merchandise in a bag without even asking. Then I have to make a big fuss about taking the merchandise out of the bag I didn’t want in the first place.
My plastic bag aversion is obvious if I manage to show up at the checkstand with my reusable bag, but I don’t always remember to bring it. Sometimes I choose not to bring it because I’m not going to buy a lot of items anyway.
If I can carry it to the counter in my arms, I can carry it away from the store the same way! Please, if you’re like me and forget to bring (or choose not to bring) a reusable bag when you go shopping, don’t accept the plastic bag.
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The content of a website varies widely from company to company. No matter the size of the company or site, include the following pages:
- An introduction: Include a brief summary about the company on the home page with a longer narrative on an “About Us” page.
- Contact information: Include contact information on its own page and/or throughout the site.
- Products or services: Product images, before and after images, and case studies are all good ways to convey what you offer.
- Call to action: Give customers the information or tools they need to buy your products or services.
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Anyone who has spent time around small children knows the importance of a logo. Even before children can read words they can “read” a logo — even a distinctive text-only logo, such as Cola-Cola.
Recognizing the importance of a logo is just the beginning. What constitutes a good logo?
1. A good logo is practical. Most logos are no longer hand-drawn; they’re created using a software program. The best logos are created using “vector” software, allowing the logo to be infinitely scaleable. Such logos can be reproduced equally well on all media and at any size. Read the rest of this entry »