Graphic Design + Green Topics

The content of a website varies widely from company to company. No matter the size of the company or site, include the following pages:

• An introduction: Include a brief summary about the company on the home page with a longer narrative on an “About Us” page.
• Contact information: Include contact information on its own page and/or throughout the site.
• Products or services: Product images, before and after images, and case studies are all good ways to convey what you offer.
• Call to action: Give customers the information or tools they need to buy your products or services.

I’m often asked if it’s a good idea to have a blog. My answer: a qualified, “Yes”. There are a number of advantages to blogs:

• You can interact with your customers — you give them information; they give you feedback.
• Blogs are easy to update and search engines reward frequently updated sites.
• Because blogs are dynamic, i.e. continuously updated, customers will have a reason to return to your site.

Despite the advantages of a blog, it’ll only be useful under the following conditions:

• You should be to be committed to updating it. The point of a blog — as a marketing tool — is to keep readers coming back for more.
• Your content has to be interesting and relevant to your audience for readership retention.
• You need to be comfortable writing your own content, or be willing to hire a copywriter. Poorly written copy will be a distraction to your readers. At the very least, write the text in a program with a grammar and spellchecker.

Links to Related Topics
Importance of Text in a Website: http://rengraphicdesign.com/blog/2008/09/09/importance-of-text-in-website/
Choosing a Domain Name: http://www.rengraphicdesign.com/pages/choosing-domain-name.html